Fruitful turns live market activity into named, reachable prospects - matching on-market homes, recent sales and pre-mover signals to the people behind the front door.
The practical customer layer for property professionals: live listings, pre-mover predictions, matched contacts, sale history and automated marketing in one solution.
See every on-market property in your patch as it appears, with portal links, status changes and address enrichment in one clean screen.
Append names, phone numbers and email addresses to matched properties, so you can speak to the human behind the house.
Know when they bought, what they paid and what has changed since. A warmer opener, a valuation anchor and a reason to call.
Spot likely future vendors before they list. Build street-level searches around propensity-to-sell signals and reach earlier.
Map your existing contacts against the live market and surface warm opportunities when nearby homes list, sell or change status.
Trigger bespoke email, direct mail, WhatsApp and Meta audiences from the same matched customer record.
From live listing to pre-mover predictions. Named prospect to personal outreach - without leaving the comfort of your laptop!
Fruitful monitors the live market across your territory and keeps every listing, status change and signal in one place.
Properties are nothing without the people who own them! Enriched with contact data, sale history and pre-mover context, so the opportunity becomes immediately actionable.
Send the right message at the right time! Be it through email, post, WhatsApp or paid social - with messaging tailored to your agency and campaign.
Our pre-mover prediction data is matched street-by-street across the UK - then appended with customer contact details wherever we have them.
You already have the name, no need to knock!
Earlier pipeline reach vs. waiting for portal listings
Propensity scoring with appended customer contact
First contact - you already know who you're calling
Early access is limited to one estate agency per territory. Join the first cohort of agents who market to people, not postcodes.